Google Adds Keyword Reviews to Local Maps

There’s been a lot of recent updates going on in December 2017, with link spam corrections and bizarre celebrity errors.

Today I discovered that Google is now displaying user reviews within a local map pack, if the review happens to have a certain keyword. I was randomly browsing some searches in the Philadelphia area, some using “searches related to” which appear at the bottom of SERPs, and discovered this new feature. Perhaps it is not that new, but I have never seen it before, at least not in this city.

Here is an example:

user review keywords in local maps philly

If you select “more places” you will notice that the continued list of local businesses also has keywords highlighted in their reviews.

more places in map

I don’t know about you, but this seems like an opening for a spam-a-thon with people stuffing all sorts of keywords into fake or even genuine reviews.

Do you see any other examples of this? If so give me a shout.

Learn More Here: Google Adds Keyword Reviews to Local Maps


Bizarre Knowledge Graph Errors – Musician Edition

I like to follow updates to the Google Knowledge Graph to see how the Big G decides to display entity information, interpret schema data, and showcase local businesses.

I’ve noticed a recent refresh in the graph which has updated the social profiles for prominent celebrities. I first discovered this while digging through well-known musicians. As a big fan of music, I like to get a biographical or history lesson as I check out entity information for various people.

I’ve been following a few of these entities and noticed that many of them have had a LinkedIn profile added to their social list.

Problem is, they are often completely wrong!

Let’s start with the first one I discovered, Lars Ulrich of Metallica. I had been following his profile for some time as he only recently came on social media in some cases, particularly Twitter, which was the only profile that showed for some time. Recently, a LinkedIn and Instagram profile appeared, but LinkedIn is totally wrong:

lars urlich knowledge graph

not lars on linkedin

Curious, I checked out a few other musicians. James Hetfield, also of Metallica, has the same issue (most likely). He is noticeably absent on social media, so this LinkedIn profile is almost assuredly wrong and pulled from nowhere:

james hetfield knowledge graph

james hetfield linkedin

His profile seems more real, but I don’t think he has ever had a significant history in Chicago. I could be wrong, but I think this is another mistake.

Let’s look at a few more that are clearly incorrect:

Mick Jagger


mick jagger google

mick jagger linkedin


Dave Mustaine

dave mustaine google

dave mustaine linkedin

Keith Urban

keith urban google

keith urban profile

And now for the finale…Donald Trump.

donald trump google


trump linkedin

As you can see, Google seems to have implemented some sort of “attempt” at guessing or possibly using an API to display what they think is the LinkedIn profile for prominent individuals.

You can try this search for a number of famous people outside of music, and you’ll get the same issue.

Most of the time, it’s not even close!

Need an internet marketing consultant to review your brand online? Contact me today!

See More Here: Bizarre Knowledge Graph Errors – Musician Edition

New Google Feature – Semantic Search Drill Down?

Today I was exploring some keyword ideas related to Halloween costumes. In past years, this had been an interesting but competitive niche to go after if you were an affiliate marketer or provided marketing services to retailers.

Halloween searches explode starting in September and into October, for obvious reasons. In the past, most people search “halloween costumes,” “adult halloween costumes,” “halloween costumes for women”, etc. in order to find something specific. This would result in a typical SERP display with Google shopping ads, regular ads, a map pack if there happens to be a local retailer, and organic results.

This year however I noticed an interesting feature, which I am nicknaming “semantic drill down” – where you can start with a high level query such as “halloween costumes” and Google will actually suggest categorized searches. 

For example, let’s search “halloween costumes.”

If you scroll to the bottom, Google will actually show you a few buttons that you can click to help refine your search, in a sort of categorical manner. Here is the first – “refine by age group:”

refine Google search by age group


If you click one of these, say “Adult,” this process continues. Funny, they completely whiffed on generating a men’s picture in this example!

refine Google search by gender


Once you select a gender, such as “Women’s,” it actually keeps going!


refine Google query by theme


I selected “Superhero” but it did not suggest any further categories from there.

This is very interesting to see, and it also appears in mobile search. Could this be a product of Rank Brain? Is this a new developing “semantic web” advancement that might appear more and more as time goes on for a number of different topics in which the original query could be made more specific via a common suggested search? Only time will tell…

Contact me if you have some interest in local search optimization for Halloween.

See Full Article Here: New Google Feature – Semantic Search Drill Down?

Google Shows “Suggested Clip” Feature in Search Results

When using a “how-to” type query, Google showed me not just a YouTube video result, but a suggested clip from the video highlighting the exact time they want you to watch.

Google suggested clip YouTube Result

This is incredibly cool and weird at the same time.

Is it possible they know that most people that watch the particular video seem to watch or spend the most time on that particular segment?

Have many people linked to or embedded this particular video using the “start at” option thus adding a timestamp parameter to the url?

The display url in the SERPs does not seem to have the start time query parameter to the end of the url, so I wonder how exactly Google is serving this result.

I have been unable to recreate this in many cases using the exact same search.

Anyone know? Let me know below.

Post Source Here: Google Shows “Suggested Clip” Feature in Search Results

New Rich Cards for NewsArticle, LocalBusiness?

All of that Schema Might Pay Off…

Google appears to be showing Rich Cards now for sites using markup for NewsArticle.

I simply typed “dentist” into the search bar and was provided with the following examples, all with NewsArticle Markup (some which are even returning errors):


I’ve yet to find a live example, but the Structured Data Testing Tool also shows a “Preview” window to see what your LocalBusiness markup would look like as a Rich Card:



This preview window is similar to the recently released “Recipe” markup that Google began to experiment with in the past few months.

Also, there appear to be additional “Warnings” with recommended fields that were not previously there:


It looks like Google might begin to show an estimated price range for services rendered, as well as a phone number to call directly from the SERPs. Only time will tell.

The examples above were taken from markup I recently implemented on some client sites. Interestingly enough, I have listed “contactPoint” with telephone information within this schema declaration, however Google seems to ignore it in favor of a telephone declaration that stands alone.

Anyone find any live examples of Google LocalBusiness Rich Cards? List them below!

Article Source Here: New Rich Cards for NewsArticle, LocalBusiness?

Trump – Google AdWords Ninja

Trump’s online marketing team was on point during the presidential campaign.

Regardless of how you voted, I’ll present a fun case in point.

During the third presidential debate, Hillary Clinton instructed millions of people to Google “Donald Trump Iraq.”

And boy did they.

Now, as someone who does SEO day in and day out, this immediately sent a shockwave through my brain. The first thing I think is “how can I somehow get a piece of that traffic.”

I did what I always do in this situation which is to immediately head to a domain registrar to see what exact-match type domains are available.

An “exact-match” type domain is one with the keyword search terms in the title, exactly. Example “”

I scooped up two domains and immediately wasted about twenty bucks. I’ll explain why in a moment.

They were:

If you look at the Google trends data, you can see that there was an enormous spike after she spoke the words:

donald trump iraq google trends

But then, it completely levels off into nothing.

Now, if you somehow had already ranked number 1 for this phrase, you would have surely seen an enormous amount of traffic pour in, possibly crashing your server.

Not thinking like a smart SEO, and more like a dope, I should have of course realized that no one will continue to Google “Donald Trump Iraq” en masse. Searches might trickle in from debate replays but this ship largely sailed minutes after the statement was made.

Regardless, I quickly setup a website on one of my domains which had nothing but some ridiculous images and a few Halloween advertisements.

I then attempted to buy some Google AdWords campaigns to see if I could maybe sneak to the top and steal some incoming traffic and make an ROI.

But low and behold, who was there…

donald trump iraq ad words

Someone on Trump’s team, like a savvy ninja, immediately secured this keyword with a nice enticing title to funnel all of that traffic where they wanted it to go.

You’ll notice that there were plenty of articles just below, most from earlier in the year, but establishing a presence right at the top with a strong title ensures that you will get a lot of clicks.

Notice the url –

There is no page on Trump’s site at this location. It’s a vanity URL.



This means that someone was so on point, and so aware of the traffic surge here that they IMMEDIATELY deployed an AdWords campaign to send the traffic WHERE THEY WANTED.


The page redirected to Trump’s foreign policy proposal:



This is brilliant.

This is using technology to its fullest extent.

This is awareness of the highest order.

I messed around a bit to see if I could outbid Trump.

Looking back on it, that is probably one of the stupidest ideas in history.

I’m going to outbid a billionaire in an auction situation?

I did manage to get my ad on page 1, which burned over $100 so fast it was beyond foolish to even attempt something so stupid.

This just proves that the power of the internet, the power of online search, and the power of social media have a tremendous reach unlike anything in history.

If you know how to use the force, you will be a force to be reckoned with…

Anyone want to buy some worthless domains with a billionaire’s name?

Read More Here: Trump – Google AdWords Ninja

How the Hell Do I Get Stars for My Listing in Google Search?

So it comes time to Google gift ideas for your dad’s birthday.

You open your browser and start firing away with keywords and questions on what to buy.

As you make your way through the search results, you can’t help but notice that some of them seem to stand out in eye-popping fashion… review stars

With all of the options on the table, this one clearly draws your eye, like a clear dark desert sky.

stars in the sky


Well, this one’s rated five stars… *Click*

The listing gave you extra information to consider before you even visited the page.

The other results did not provide a product review to consider and only provided a small description of what the page is about.

Review stars, a relatively small difference, can make a HUGE impact on click-through rates in the SERP (search engine results page) thus bringing more traffic and more potential customers to that particular website.

Many businesses or e-commerce shop owners wonder why they do not have this kind of extended real estate in the search results.

Often times they simply do not understand or fail to look into it.

The reason your listing does not have “rich snippets” is due to the fact that your website is not providing Google with additional metadata, in this case “structured data markup.”

Structured data is a way to tell the search engine crawlers more about the web page.

It needs to be applied directly to your website in order for it to work properly.

Many websites have some form of structured data markup, but it is not up to date or is in need of repair. This means that you are providing Google/Bing/Yahoo with an incomplete set of data that they need to provide you with an enhanced listing.

This is a technical requirement that needs to be addressed in the code itself. It is not anything you can do differently to the content of your post or product listing.

What’s the Solution?

Google often changes the requirements that are necessary to be eligible for rich snippets.

The only way to know this is to keep up to date with the information and guidelines they release.

This is where I come in.

As an SEO expert and consultant, it is my job to monitor and track the changes that Google announces.

Once they are announced, the next step is to determine where and how to use this information to enhance the web presence of the people and companies that I work with.

For e-commerce in particular, product pages are one of the most important areas in which you can greatly enhance your overall presence, especially in the search results.

As seen in the example above, product review stars are a great way to draw the attention of a potential customer and attract a click.

The extra bonus is that Google factors in click-through rate when determining how to rank various pages on the web.

After all, it’s a good way to judge how keywords, queries and voice search match up to what Google is presenting in the search results.

If more people click on listing number four than listing number one for any particular query, then it’s a good indication that result number four might be a better result, so it makes sense that they would pay attention to what gets clicked on.

How does WitBlade help me evaluate my website for errors or missing structured data?

That’s easy – my team and I do this all the time and we know exactly what to look for in almost every case.

You see, provides the various ways in which we can declare entities for Google to come find. Remember, the idea is to give Google a better idea about “what we are talking about” on any given page.

It is constantly evolving, like a new language that is designed for machines to understand.

It’s in my best interest to learn everything I can by following the various updates from in order to bring the most professional application service to the businesses that I work with.

It really doesn’t matter what platform your website is using. WooCommerce, BigCommerce, Magento, and even Shopify are setup well or just require a few tweaks to get them in great shape.

If you would like me to evaluate your site for structured data errors or potential, please contact me today.

Original Post Here: How the Hell Do I Get Stars for My Listing in Google Search?